How to convince your manager to buy your favourite software tool

May 8, 2023

In today's fast-paced business environment, investing in software tools can be a critical step in staying competitive. However, convincing your manager to buy software that you're currently using, excited about, and that you believe can make a real difference for your team can be a daunting task. In this blog post, we will outline some steps you can take, from identifying the problem and highlighting the benefits of the software tool to presenting a cost-benefit analysis crafting and meaningful narrative.

⛈️ Houston we have a problem

If you want to persuade your manager to invest in a new tool, it's crucial to speak their language. You need to clearly define the business problem that the tool can solve and how it can help alleviate your pain points. So, take a moment to think about the specific challenges you're facing and how the tool can save you time, increase productivity, or improve the quality of your work.

Remember, your manager has their own goals, values, and knowledge, so make sure you frame your conversation in a way that's relevant to them, this ensures they understand the problem the same way you do. For example, if you're experiencing errors due to a manual process, explain why those errors are problematic for the organization or why the manual process is a distraction from more strategic initiatives. Customize your pitch to your manager's unique perspective and you'll be more likely to get their buy-in.

💡 Eureka!

Present a solution - it's important to show that you've thought about the problem and respect your manager's time. When you're presenting the solution;

By tailoring your pitch to your organization's specific needs, you'll increase your chances of getting buy-in from your manager.

🤑 Cha-ching!

At some point you'll talk about cost, show them how it will save the company time and money in the long run. Don't just focus on the immediate cost of the software, but also highlight the long-term benefits. For example, if the tool can automate a manual process, explain how much time and money it will save by reducing the hours spent on that task. You can also compare the tool's cost to the cost of hiring additional staff to do the same job.

It's key that you present the information in a way that speaks to your manager's decision-making style. Everyone has their preferences; some prefer a data-heavy report, while others prefer a quick and to-the-point summary. Knowing their communication style will help you present your argument in a way that is more likely to persuade them. So, take some time to understand their preferences and tailor your pitch accordingly.

📈 Show and tell

If you want to show someone how awesome the software is, the best way to do it is by giving them a demo of how it works. It gives them a clear idea of what it can do and how it can make their lives easier.

If you're super excited but your manager is hesitant to invest in it - no worries, suggest a trial or pilot period to test it out before making a final decision. It's like going on a test drive before buying a car - you get to see how it performs in action and gather feedback from your team before committing to it.

Sometimes the problems are multifaceted and require input from diverse groups with different perspectives and specialized knowledge. In those cases, you can suggest a process that involves getting input from various teams or experts to find a solution that works for everyone.

🩺 A Spoonful of Humanity Helps the Tool Adoption Go Down

When you're presenting the problem, solution, and cost-benefit analysis, it's not enough to just lay out the facts. You need to connect with your audience on an emotional level. That's where storytelling comes in - it humanizes the experience and makes it more memorable and relatable. Sharing your own story and tying it to the pain points and concerns of decision-makers can help inspire positive emotions and empathy.

When presenting data remember, don't go overboard with it! You want to choose the most important data points, like the cost, implementation time, and expected impact on the problem. Too much data can overwhelm your audience, so it's important to strike a balance between facts and storytelling.

🏕️ It takes a village

Lastly, don't forget to get others on board! It's not just about convincing your manager to hop on the bandwagon - inviting others in the company to join the conversation can help you gain more support and democratize the pitch. When you involve others in the process, you give them ownership of the initiative, and they might even have access to valuable data or relationships with key decision-makers. Plus, getting feedback and addressing concerns early on can help you fine-tune your approach.


Convincing your manager to invest in software that you like can be a challenging task, but with a well thought out and tailored approach, it's achievable.

With these tips, you can increase your chances of convincing your manager to purchase software that can make a real difference for your team.

About Us

Segna is an AI tool that generates personalized emails and LinkedIn messages in seconds, thereby reducing the time and effort required to write thoughtful messages. We achieve this by drawing on information such as news, shared experiences, financial or funding information, social media activity, and more, to create hyper-bespoke messages

Sales teams can leverage Segna to achieve personalized outreach at a scale previously unachievable. The tool saves users time and effort, allowing them to surpass targets and close more deals with less stress.

If you need help creating a business case to justify adding Segna to your tech stack, we'd love to help you; feel free to reach out to